Fish where the fish are biting. (How smart fundraisers can use micro-branding.)
Terry Richey
Fundraising is challenging enough…fundraisers who need to begin a donor conversation by explaining what their organization does are at a distinct disadvantage. Strong brand recognition helps strong fundraisers become even more successful. But does poor brand awareness do the opposite? What can be done to build brand awareness? How can fundraisers help with brand building?
Yes, there is a correlation
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