It’s not a gift, it’s a vote of confidence.
Terry Richey
Today, there are 1.5 million nonprofits competing for the attention of donors. Giving a donation is a signal of interest, and act of trust, and a vote of confidence. The second gift is even more so. Yet many fundraising organizations make the assumption that once a donor, always a donor, and invest their resources in acquiring new donors rather than stewarding past donors.
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