Fundraising case statements tell your story in ways that encourage prospective donors to respond. When done well, the case provides a clear set of needs, with a line-of-sight to outcomes expected, and

with a sense of urgency. Using an external consultant who knows how to effectively present your mission and funding priorities to donors can help your organization improve its success rate in fundraising. I offer a turnkey service to build your case including strategy work as needed, copywriting, image acquisition, and design.

Here are the typical steps in the case development process:

• Meet with you team to gather background, objectives, and shape strategies.

• Develop a creative brief to build a clear understanding of approach.

• Write copy and provide several checkpoints to include your ideas and edits.

• Build the case design using your graphic standards or by providing you with several design options.

I often build the case in MS PowerPoint (many of the samples shown above) because it allows you to easily make changes as time goes on. However, the case can be built in Adobe InDesign.

For the Southwest Region of The Trust for Public Land, we developed a 16-page campaign overview and a series of 8-page program booklets that deepened the story presented in the overview. This allowed TPL staff to better tailor presentations to the interests of the prospective donor.